6/5/11

List to help online sellers

As a baby online seller, I'm always in the lookout for articles, discussions, advise, etc. particularly those to help me learn and improve my marketing and promotional skills, (for which I stink!!). I see it as a big YUCK!! mostly because the very limited time I have after my day job I divide it between my boys and my art. So, for those out there in a similar situation, I mean of course newbies to all this online seller business I share with you a wonderful list posted on one of the Etsy Success Team's discussions. Enjoy!!

Why you should blog! - Blogging Small Businesses have 55% More Traffic, 97% More Inbound Links
www.searchengineguide.com/mack-collier/blogging-small-businesses-ha...

100 ways to improve your blog.
www.dragosroua.com/100-ways-to-improve-your-blog/

Double Your Marketing Impact With Cross-Promotion - Here's a how to.
www.modishblog.com/biztips/2009/10/double-your-marketing-impact-wit...

How to build your own press list.
www.modishblog.com/biztips/2009/09/build-your-own-ultimate-press-li...

5 betters ways to trade links and cross promote
smallerbox.net/blog/seo-2/lose-the-link-farm-5-better-ways-to-trade...

1.guest posts
2.designer spotlight
3.style guide
4.contests
5.collaborations

How to get your work into stores.
www.missmalaprop.com/2009/07/how-to-get-your-work-into-stores-guest...

1. do your research
2. make an appointment
3. follow through
4. simplicity is favored
5. provide a trial

A How To: Increase your online shop's exposure through giveaways.
www.etsy.com/forums_thread.php?thread_id=6549068

How to get your giveaway noticed.
indiefixx.com/2009/10/23/guest-blog-special-topics-in-calamity-busi...

-direct traffic from other directories
-alert the press
-deploy the troops
-use what you've got
-get a partner in crime
-advertise

Merchandising makeover.
www.designspongeonline.com/2010/11/biz-ladies-merchandising-makeove...

In summary, merchandising makeovers make the shopping experience easier for the customer and provide more SEO benefits.

Ways to makeover your shop:
-shop by color
-shop by occasion
-shop by end user
-shop by style/theme
-shop by price
-cross sells


Top 10 Biz Lady Mistakes.
www.designspongeonline.com/2010/06/biz-ladies-top-10-biz-lady-mista...

Tips for running a family business.
www.designspongeonline.com/2010/05/biz-ladies-tips-for-running-a-fa...

Using a blog to grow your business.
www.designspongeonline.com/2010/09/biz-ladies-using-a-blog-to-grow-...

How to brand your business on a budget.
www.designspongeonline.com/2010/10/biz-ladies-how-to-brand-your-bus...

Free online resources for business owners.
www.designspongeonline.com/2010/08/biz-ladies-free-online-resources...

8 Last Minute Holiday Sales Boosters
www.practicalecommerce.com/articles/2390-8-Last-Minute-Holiday-Sale...

This article offers 8 ideas for holiday sales boosters.
1. offer free shipping
2. extend guarantees
3. chip on gift certificates
4. accept more payment methods
5. offer gift wrapping
6. give them ideas
7. offer shipping choices
8. help a charity

5 reasons discount codes are a good thing
www.smallbusinessbranding.com/1425/problogger-checklist-now-availab...

1. bring new customers
2. encourage repeat business
3. increase order size
4. tracking
5. control inventory flow

Incorporate Charitable Work into your Brand Identity
www.modishblog.com/biztips/2009/10/incorporate-charitable-work-into...

1. be authentic
2. tell the story
3. share the experience
4. invite customers to participate
5. use the charity to promote your brand

14 Tools to legally spy on your competitors
www.grokdotcom.com/2008/10/07/14-tools-to-legally-spy-on-your-compe...

1.statbrain
2.aiderss
3.feedcomopare
4.xinu returns
5.google trends for websites
6.google insights for search
...and more.

How to Evaluate and Sample Request or Giveaway Sponsorship Request - Because these are frequent requests here on etsy.
www.modishblog.com/biztips/2009/07/how-to-evaluate-and-sample-reque...

1. traffic qty.
2. traffic quality
3. associating with an established and relevant brand
4. making an assessment

Want Me to Show You the Money? Show Me the Pics!
www.grokdotcom.com/2009/04/01/want-me-to-show-you-the-money-show-me...

1. show the back of the product
2. show how big or small the product is
3. show a side view
4. show the bottom
5. show the item in action

Another good article on this subject - Visual Triggers To Boost Your Sales
www.smallbusinessbranding.com/1205/visual-triggers-to-boost-your-sa...

How To Make Your Website Blogger-Friendly.
yuliziv.com/2009/03/19/fashion-20-how-to-make-your-website-blogger-...

1. allow grabbing your images
2. include large images
3. make text copyable
4. create individual url's for products
5. make videos embeddable
6. include personal background
7. include previous work
8. update press section frequently
9. add news section
10. add a blog

Re marketing 101, Part 1: Targeted Banner Ads
forum.practicalecommerce.com/articles/2380-Remarketing-101-Part-1-T...

Re marketing 101, Part 2: Targeted Emails
www.practicalecommerce.com/articles/2392-Remarketing-101-Part-2-Tar...

30 Sticky Tricks to Market your Online Shop
www.etsy.com/forums_thread.php?thread_id=6685675

Craft Show Checklist: what to bring with you
blog.create-some-buzz.com/2010/05/09/craft-show-checklist-what-to-b...

13 Craft Show Display Do’s
blog.create-some-buzz.com/2010/04/27/crafty-show-display-dos/

14 Tips to increase your craft show sales
blog.create-some-buzz.com/2010/05/18/14-tips-to-increase-your-craft...

Are you new to selling online? Marketing tips to get you started.
www.etsy.com/forums_thread.php?thread_id=6130441

Also, subscribe to these sites they send valuable reading material,  some even offer free e-courses
www.indiebizchicks.com

http://meylah.com/meylah/resources/all

For those at Etsy, keep an eye out for the Holiday Boot camp, that experience helped me tons. Also, if you have a blog and would like to swap buttons for cross promotion contact me, I would love to!!

Hope this help some. Happy reading!!


7 comments:

Erika Price said...

Great list of tips - thank you so much! Erika Price Jewelry

Lili MacRoberts said...

Thank you for posting all these tips in one place!

Maureen #6745 said...

Thankyou for providing this information! much appreciated!!
Maureen

Arizona Girls said...

Oh boy I see I need to do some reading!! =) Thanks for listing them all! I'm not so good on the marketing part either =/ I'm trying to work on it though =)

Found your blog through the Etsy blog team and a new follower! =)

ArizonaGirls

Jody said...

I like your blog and all the great info that is well laid out.

pasqueflower said...

Thanks! As a newbie seller, I really appreciate the tips.

Patricia said...

Found you on blogaholic. Thanks for the great tips bookmarked this post.
Following you on GFC.
Stop by my blog and shop and follow however you like.

http://www.etsy.com/shop/Itsabouttimemamaw/

http://itsabouttimemamaw.blogspot.com/

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