As a baby online seller, I'm always in the lookout for articles, discussions, advise, etc. particularly those to help me learn and improve my marketing and promotional skills, (for which I stink!!). I see it as a big YUCK!! mostly because the very limited time I have after my day job I divide it between my boys and my art. So, for those out there in a similar situation, I mean of course newbies to all this online seller business I share with you a wonderful list posted on one of the Etsy Success Team's discussions. Enjoy!!
Why you should blog! - Blogging Small Businesses have 55% More Traffic, 97% More
ways to improve your blog.
Your Marketing Impact With Cross-Promotion - Here's a how to.
to build your own press list.
betters ways to trade links and cross promote
How to get your work into
do your research
2. make an appointment
3. follow through
5. provide a trial
A How To: Increase your online shop's
exposure through giveaways.
get your giveaway noticed.
traffic from other directories
-alert the press
-deploy the troops
what you've got
-get a partner in crime
summary, merchandising makeovers make the shopping experience easier for the
customer and provide more SEO benefits.
Ways to makeover your
-shop by color
-shop by occasion
-shop by end user
-shop by price
Top 10 Biz Lady
for running a family business.
a blog to grow your business.
to brand your business on a budget.
online resources for business owners.
Last Minute Holiday Sales Boosters
article offers 8 ideas for holiday sales boosters.
1. offer free
2. extend guarantees
3. chip on gift certificates
more payment methods
5. offer gift wrapping
6. give them ideas
8. help a charity
5 reasons discount codes are a good
bring new customers
2. encourage repeat business
3. increase order
5. control inventory flow
Work into your Brand Identity
2. tell the story
3. share the experience
customers to participate
5. use the charity to promote your brand
Tools to legally spy on your competitors
5.google trends for websites
6.google insights for
How to Evaluate and Sample Request or Giveaway
Sponsorship Request - Because these are frequent requests here on etsy.
2. traffic quality
3. associating with an established and
4. making an assessment
Want Me to Show You the Money?
Show Me the Pics!
show the back of the product
2. show how big or small the product is
show a side view
4. show the bottom
5. show the item in
Another good article on this subject - Visual Triggers To Boost
To Make Your Website Blogger-Friendly.
allow grabbing your images
2. include large images
3. make text
4. create individual url's for products
5. make videos
6. include personal background
7. include previous work
update press section frequently
9. add news section
10. add a
Re marketing 101, Part 1: Targeted Banner Ads
101, Part 2: Targeted Emails
Sticky Tricks to Market your Online Shop
Show Checklist: what to bring with you
Craft Show Display Do’s
Tips to increase your craft show sales
you new to selling online? Marketing tips to get you started.
Also, subscribe to these sites they send valuable reading material, some even offer free e-courses
For those at Etsy, keep an eye out for the Holiday Boot camp, that experience helped me tons. Also, if you have a blog and would like to swap buttons for cross promotion contact me, I would love to!!
Hope this help some. Happy reading!!